Customer Service: 07394766100
Currency
Free shipping on over £500
Limited Time Offer
💳 3 interest-free payments of £93.33 with Klarna or Shop Pay · No credit checks · No hidden fees
G Pay
Or pay instantly with Google Pay or Shop Pay at checkout
🚚 Order before 2pm for despatch this week — Free UK Delivery included
Free UK Delivery
No hidden charges, door to door
1-Year Warranty
Every bed fully covered
30-Day Returns
Free collection if not happy
Pay Monthly
Klarna & Google Pay
5-Star Rated
Hundreds of UK reviews
Expert Help
Call: 07394766100
Frequently Asked Questions
We aim to deliver within 5–7 working days across mainland UK. You will receive a tracking update once your order is despatched. Need it sooner? Call us on 07394766100 and we will do our best.
Beds are delivered flat-packed with full step-by-step instructions and all required fixings included. Most customers complete assembly in 45–60 minutes. Assembly service is available in some areas — contact us to enquire.
Our beds are sold as frames only — mattress may be added with additional cost.
We offer a 30-day returns policy. If you are not completely happy with your bed, contact us within 30 days of delivery and we will arrange a free collection and a full refund — no hassle.
Yes — every Bed Innovation frame comes with a 3-Year Warranty covering manufacturing defects. Simply contact us and we will resolve any issues quickly and without fuss.
Yes. We accept Klarna (3 interest-free payments) and Google Pay at checkout. No credit checks are required for Klarna — simply select it at the checkout page.
Absolutely. Our showroom is at Victoria Mills, Watergate Road, Dewsbury WF12 9QB. Call ahead on 07394766100 to confirm opening times before visiting.
Most beds are available in Double (4ft6 / 135cm), King (5ft / 150cm), and Super King (6ft / 180cm). Size availability varies by model — check the size selector above or call us if unsure.
You can reach us by phone on 07394766100, via WhatsApp, or visit us in person at our Dewsbury showroom. We are happy to help with any questions before you buy.
Description
xAlure Chesterfield Bed – Opulent Button-Tufted Chesterfield Bed Frame UK
Indulge in pure bedroom luxury with the Alure Chesterfield Bed by Bed Innovation. A contemporary interpretation of the beloved Chesterfield, the Alure features sumptuous button-tufted upholstery across a bold, high-rise panel headboard — creating an air of effortless sophistication and old-world charm. Handcrafted in the UK with premium fabrics and a solid structural build, this is a bed made to be admired.
The Alure Chesterfield Bed is the natural choice for anyone who loves tufted detailing and wants a striking, opulent centrepiece in their bedroom. Explore our complete range of upholstered bed frames and standalone headboards to complete your bedroom vision.
Key Features
- Classic Chesterfield button-tufting – rich diamond pattern across a tall, statement headboard
- High-panel headboard – dramatic proportions create a bold focal point in any master bedroom
- Premium upholstery fabric – choose from multiple tones and textures; order free swatches
- Handcrafted in the UK – precision-built by our expert British upholstery team
- Solid hardwood & steel frame – structurally sound and designed for years of reliable use
- Sprung slatted base – compatible with all mattress types including memory foam and pocket sprung
- Available in multiple sizes – Double, King, and Super King
Mattress Pairings
For the full luxury experience, we recommend pairing the Alure with our Belgravia Natural Latex Pillow Top Mattress or the Savoy 2000 Pocket Sprung Natural Latex Mattress. Browse our full mattress range to find your ideal match.
Style & Inspiration
The Alure looks exceptional in classic Chesterfield tones — deep teal, burnt orange, or plush velvet charcoal — as well as more neutral stone or ivory shades for a lighter feel. If you love the Chesterfield style, also explore our Sleigh Chesterfield Bed and the Sleigh Chesterfield Storage Lift-Up Bed for storage capability. The Arora High Headboard Bed is also a great option if you prefer a plain panel design. For further UK bedroom interior inspiration, visit House Beautiful's bedroom design guide.
Free Fabric Swatches
Make your fabric decision with confidence. Order our free fabric colour swatches — delivered free to your door — so you can compare fabrics against your existing décor before placing your order.
Delivery & Assembly
The Alure Chesterfield Bed arrives flat-packed with all fixings and assembly instructions. Free standard mainland UK delivery is included. Assembly is typically completed in 45–60 minutes.
About Bed Innovation
Bed Innovation is a leading UK maker of luxury upholstered beds. Our products combine exceptional design with British craftsmanship and quality materials. Explore our full range: frame beds, ottoman beds, divan beds, and mattresses.
Additional Information
xAs we are made to order, we are a UK-based company delivering beds and mattresses across the UK. Being a manufacturer, we offer our products directly to customers, ensuring the best prices and quality. We provide a wide range of bed frames, from small to large, along with comfortable mattresses.
- Made to Order:
- Each bed is crafted upon order to meet your specific needs.
- Direct from Manufacturer:
- Buy directly from the manufacturer, ensuring premium quality at the best prices.
- UK-Wide Delivery:
- We deliver beds and mattresses to all locations across the UK.
- Variety of Sizes:
- Available in different sizes, from small bed frames to large ones with mattresses.
Shipping & Return
xReturns Policy
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Shipping
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
- Choosing a selection results in a full page refresh.
